iAS’ low-budget website did not reflect their market position as leading legal experts. And the manual process of uploading content was draining legal professionals’ time.
So iAS approached CandidSky to design and build a new site that would:
Raise the business’s perceived value
Reduce time required to update website content
Improve user experience
Raising the perceived value of iAS was a key requirement of the project – their website lacked visual clarity and made it hard for visitors to find the content they needed.
We took a “building blocks” approach to the new iAS website; content would be more logically ordered, making the site content much easier to read and navigate.
We also stripped back the “noise,” giving their messaging space to breathe. This elevated the site’s look and feel, leading to a much-improved conversion rate.
A new user-friendly content management system (CMS) facilitated the building blocks approach to building pages – iAS staff could now drag and drop the content they wanted into existing pages.
It also allowed them to create new service pages quickly and easily, which they couldn’t do through their previous CMS.
Contact our Manchester SEO team to see how we can help you achieve your business goals.