When NST approached Candidsky, they wanted to increase their market share and ensure that in a tight market – NST group was the brand of choice for teachers when booking local and international educational trips. Using existing analytical and competitor data, we identified that SEO (organic search) and Paid Media provided the brand with the opportunity to achieve their goals.
Increase paid search leads, whilst decreasing cost-per lead
Increase non-brand traffic and visibility
Increase lead generation through organic search
Continually developed the website’s relevance through research and content optimisation
Working with our in-house SEO and Content teams, we developed a robust research and content optimisation process for the NST brand. This included researching competitor content, identifying content gaps on the NST website and optimising existing content for conversion and search. This resulted in a dramatic improvement in online visibility and an overall increase in conversion rates.
An integrated approach
We provided an integrated approach to NST’s marketing to ensure consistency across all campaigns, ensuring that SEO and PPC strategies aligned to provide the maximum ROI.
Increasing domain authority
Early on, we discovered that the NST website lacked domain authority compared to major competitors. So immediately, we activated a strategic link building campaign – working with relevant publishers within the travel market to build backlinks to the parent landing pages. This resulted in the overall domain authority increasing to 34, which significantly impacted rankings across commercially driven landing pages on the website.
Results that speak for themselves
Contact our Manchester SEO team to see how we can help you achieve your business goals.