Looking for a results-driven Digital PR agency in Manchester? At Candidsky, we help brands drive organic growth, build meaningful brand awareness, and earn media coverage where it matters. As a Manchester-based digital PR agency, we deliver tailored campaigns that align with your SEO and marketing strategy to boost search performance and authority.
We don’t believe in one-size-fits-all. Our team builds bespoke digital PR strategies using data-driven insights, from audience research and media landscape audits to competitor analysis and backlink profiling. Whether you’re looking to elevate your current PR efforts or start from scratch, we act as an extension of your team to land coverage that delivers real business impact.
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Digital PR (Digital Public Relations) is a strategic approach used by businesses to boost their online presence, earn high-authority backlinks, and enhance brand credibility through targeted online channels. Unlike traditional PR – which relies on print media, television, and radio – digital PR focuses on online publications, influencers, and SEO-driven tactics to drive measurable results.
At Candidsky, our Digital PR agency in Manchester blends creativity with data to deliver campaigns that fuel both brand awareness and organic performance. Core elements of a successful digital PR strategy include:
Content Creation: Developing valuable, shareable assets such as articles, blogs, infographics, and video content that earn media interest and audience engagement.
Media Relations: Building and nurturing relationships with online journalists, editors, bloggers, and niche publishers to secure coverage and relevant backlinks.
Social Media Engagement: Amplifying content through social platforms, sparking conversations, and driving engagement with your target audience.
SEO & Link Building: Integrating digital PR with your SEO strategy to acquire backlinks that enhance search visibility and domain authority.
Online Reputation Management: Monitoring brand mentions, reviews, and search results to safeguard and shape your online image.
Influencer Partnerships: Collaborating with influencers and creators to reach new audiences, build trust, and promote your brand across digital touchpoints.
Through strategic storytelling and data-led outreach, digital PR helps businesses increase visibility, establish trust, and drive qualified traffic – making it a powerful lever for sustainable, long-term growth.
Work with usWherever your audience is in the customer journey, our Digital PR agency in Manchester can help elevate your visibility, build your reputation, and keep you ahead of the competition. A well-executed digital PR strategy doesn’t just raise brand awareness — it drives high-quality traffic, strengthens SEO, and delivers measurable results that align with your core business goals.
No matter your business size or sector, digital PR can have a powerful impact when aligned with your KPIs. With the right strategy, you can:
Increase visibility and brand awareness through strategic media placements across relevant online publications.
Build a positive brand reputation by shaping a compelling narrative, monitoring mentions, and responding effectively.
Drive targeted traffic and improve SEO performance with backlinks from high-authority sources — integrated closely with your broader SEO strategy.
Establish authority and trust in your niche by earning placements in respected outlets and thought leadership platforms.
Engage your audience directly through social media and digital communities — fostering loyalty and collecting valuable insight for future campaigns.
Measure ROI clearly and continuously, using data to inform and refine your approach — ensuring your PR efforts evolve with your business.
Digital PR is one of the most effective ways to grow your online presence, enhance your reputation, and build long-term brand equity. But success requires more than just media lists — it demands strategic insight, SEO expertise, and compelling content.
At Candidsky, we deliver bespoke digital PR campaigns designed around your market, your goals, and your growth ambitions. We combine creative storytelling with deep competitor analysis, audience research, and performance data to ensure every campaign drives real-world results.
Ready to grow? Our Digital PR experts are here to help you amplify your message, earn attention, and build lasting impact.
At Candidsky, we build performance-led Digital PR strategies that seamlessly align with your wider marketing goals and SEO strategy – setting you up to earn coverage where it counts. Whether your priority is increasing brand awareness, driving organic traffic, or both, our Digital PR agency will help you implement a tailored plan that delivers tangible ROI.
Work with usStruggling to generate fresh campaign ideas? Our team of digital PR strategists brings creative energy and data-led insight to every brainstorm. Whether you need a bold campaign concept, a standout press mailer, or proactive PR angles, we’ll help you shape ideas that are not only on-brand but built to drive measurable results.
From reactive opportunities to long-form hero content, we inject the creativity needed to cut through the noise — and get you noticed.
Work with usGet people talking – and linking – to your brand with scalable, performance-driven Digital PR campaigns. From data-led storytelling and on-site content assets to new product launches and offline activations, we create campaigns built to earn high-quality coverage across authoritative publications.
Our goal is simple: deliver digital PR that increases search visibility, drives relevant traffic, boosts conversions, and elevates your brand’s presence — all while aligning seamlessly with your SEO and content marketing strategies.
Work with usBoost keyword rankings, build domain authority, and drive qualified traffic with targeted press mailers crafted around your brand, audience, and media goals. We create and distribute topical, high-impact content that earns coverage in relevant publications – supporting your wider SEO strategy and brand positioning.
From thought leadership and product placements to trends, expert tips, and case studies, every press mailer is tailored to resonate with journalists and editors – helping you gain visibility where it counts and links that make a difference.
Work with usReactive PR is a fast-moving, high-impact tactic that places your brand at the heart of trending conversations – when timing matters most. Using techniques like newsjacking, we monitor the media landscape in real time to identify stories relevant to your industry, and quickly position your brand with expert commentary, data, or opinion.
Our team proactively responds to journalist requests, breaking news, and media opportunities on your behalf – ensuring your voice is heard in the right publications at the right moment. Whether it’s providing quotes, supporting data, or unique angles, reactive PR helps build brand authority, generate high-authority backlinks, and keep your business front of mind in your sector.
It’s a powerful way to drive search visibility, online mentions, and media coverage – without the long lead times of traditional campaigns.
Work with usTechnical link building is a smart, low-effort way to earn high-value backlinks that directly support your SEO performance – without the need for new content creation. It’s often overlooked, but it can deliver quick wins that improve domain authority and organic visibility.
Our team identifies and reclaims lost or broken backlinks, sets up strategic 301 redirects, and uncovers overlooked opportunities on supplier, partner, or client websites where your brand deserves a mention and link. These are often simple fixes – like correcting outdated URLs or requesting attribution where your brand has already been referenced – but they make a measurable difference to your link profile.
By tightening up your backlink foundation, we strengthen your site’s credibility in the eyes of search engines — helping other digital PR efforts go further.
Work with usAs one of the three core pillars of organic growth – alongside content strategy and technical SEO – link acquisition plays a critical role in improving search performance. But effective Digital PR goes far beyond just building backlinks.
We measure success by aligning every campaign to bespoke KPIs that reflect your wider business and marketing objectives. While backlinks are a key output, we focus on broader performance outcomes such as:
📈 Keyword ranking improvements across priority product or service pages
🌐 Growth in organic and referral traffic, especially to high-value landing pages
🔗 Links to specific target areas of your site to support SEO and conversion
🏆 Domain authority uplift, driven by quality link acquisition
🧠 Brand visibility and thought leadership, including product endorsements, expert commentary, and media placements
🖼️ Spokesperson exposure and brand imagery featured in relevant online publications
By tying digital PR outcomes to business-critical KPIs – not just vanity metrics – we ensure your investment drives meaningful growth across visibility, authority, and engagement.
Work with usWhilst we will always strive to meet your goals, Digital PR is also known as earned media for good reason. We rely on journalists to tell our stories which include our desired backlinks but the media landscape and publication guidelines can change very quickly.
Numerous external events—political, economic, sociological, technological, legal, and environmental—can impact media opportunities and affect our ability to secure coverage, despite thorough research and planning.
If building authority is an important goal for the business, having a link KPI would be advisable however, this should be part of a broader set of measured metrics to provide a complete picture. Some of the most effective and relevant links for certain brands come from niche websites, of which there are less, therefore even with an increased budget, there might not be enough stories to leverage for link-building efforts.
No two links are made the same therefore we strive for quality over quantity when it comes to building them and SEO best practice will always inform our approach.
Digital PR (public relations) is a discipline used to increase a brand’s presence and visibility online. It takes traditional PR practices and combines them with digital marketing techniques to deliver tangible and measurable results.
Born out of SEO link building tactics, Digital PR done right can deliver significant organic growth but it can also build a strong online presence, enhance brand credibility.
The line of distinction between digital and traditional PR is becoming smaller as the world becomes more digitised. Digital PR borrows traditional PR tactics like thought leadership, product placement and brand storytelling to land placements online.
This makes it more measurable than traditional PR as tangible metrics like keyword rankings, traffic and conversions can all be tracked as KPIs. Traditional and digital PR shouldn’t be viewed in isolation though as ultimately they both have the same overarching goal, to build brand fame. Internal and external teams therefore can and should work together.
Digital PR earns high-authority backlinks, which signal trust to search engines and can significantly improve keyword rankings. It also supports content visibility, referral traffic, and site authority — all key drivers of organic growth.
Initial placements and backlinks can happen quickly, especially with reactive PR. SEO improvements (like rankings and traffic) typically compound over time and are best measured over a 3–6 month period.
Yes. Whether you’re targeting coverage in Manchester, the UK, or international publications, we tailor each campaign to your brand’s audience, location, and goals.
We work with a range of B2C and B2B brands across industries including retail, fashion, construction, business services and hospitality. Our campaigns are always tailored to your audience, goals, and market.