At Candidsky, we believe that smart paid media is about creating targeted, optimised, and agile campaigns that power real business growth and deliver maximum return on ad spend for ambitious brands.
As a leading paid media agency in Manchester, we offer a full suite of services – from PPC management and Google Ads to paid social advertising and cross-channel strategy.
Whether you’re launching your first campaign or need a fresh approach to underperforming ads, our expert team will tailor a data-led solution around your goals, audience, and budget.
Work with us
Paid media refers to the use of paid advertising channels — such as PPC and paid social — to promote your brand, products, or services to a targeted audience. It’s a fast, scalable way to reach new customers, putting your content in front of the right people, at the right time.
With paid media services, we don’t just place an ad and hope for clicks. Our team researches your audience, crafts hyper-targeted messaging, and continually optimises bidding, placements, and creatives to maximise every impression.
At our Manchester paid media agency, we specialise in campaigns that span:
PPC advertising (including search, display, and shopping ads)
Google Ads for demand capture and lead generation
Retargeting to re-engage users who’ve interacted with your site
Paid social advertising across platforms like Meta (Instagram/Facebook), LinkedIn, and TikTok
In today’s fast-paced digital landscape, simply having a website or social presence isn’t enough to stand out. With the rise of AI-driven automation tools, campaigns can now optimise bids, audience targeting, and ad delivery in real time — making paid media more efficient, but also more competitive than ever.
To stay ahead, businesses need to take a strategic approach, working with a team that understands the platforms, trends, and metrics that matter. By building seamless, relevant ad experiences, we help your brand cut through the noise and connect with the people who matter most. The result? Increased traffic, brand visibility, higher click-through rates (CTR), and a clear lift in conversions.
Our paid media services help businesses achieve:
Paid media puts your brand in front of your target audience immediately, whether on search engines, social media, or display networks — accelerating traffic, engagement, and conversions.
By strategically placing ads where potential customers spend time, you build awareness, strengthen brand recognition, and attract new leads, all while maintaining control over messaging and timing.
With real-time tracking and flexible adjustments, you can control how much to spend per campaign, audience, and channel to maximise ROI, ensuring every pound works hard to drive measurable results.
Paid media enables precise targeting based on audience demographics, interests, behaviours, what they search for and more — reducing wasted ad spend and boosting overall relevance.
By integrating paid media campaigns with SEO, content, digital PR, email, and social efforts, you create a cohesive customer journey and generate consistent growth across multiple touchpoints.
Whether your goal is brand awareness, lead generation, ecommerce growth, or customer engagement, we have the expertise and tools to make it happen. Our dynamic approach ensures paid media campaigns are constantly tested and optimised to align with your products, audience, and business objectives — putting your brand front and centre when it counts.
Are you wasting your budget on PPC ads that don’t convert? Is your ROI plateauing? As part of our paid media services, we carry out in-depth paid search audits to uncover any issues and create strategies aligned with your business goals and audience needs.
Even top-performing PPC campaigns require ongoing optimisation, including keyword research, competitor analysis, and regular review. With our experienced paid media team managing campaigns for both B2B and B2C clients, you can trust your PPC advertising is in expert hands, driving clicks, conversions, and growth.
Find out moreTransform every social scroll into real revenue. Our team carefully select the right platforms — Facebook, Instagram, LinkedIn, TikTok, X (Twitter) — based on where your audience spends most of the time, and then develops compelling ad creatives that convert, from carousel ads and video ads to stories and reels.
Leveraging demographic, behavioural, look-alike and custom audience options, we make your ads reach the most relevant and high-intent users. We also implement retargeting to re-engage past visitors and run A/B tests on ad formats for maximum performance. Paired with PPC and e-commerce, our paid social approach not only builds brand awareness but also drives meaningful conversions.
Find out moreThe e-commerce landscape is ever-changing: rising competition, increasing ad costs and shifting consumer behaviours mean you need a partner who knows how to scale smartly. Our e-commerce paid media service is designed to drive conversions and maximise sales.
We optimise product feeds, run Google Shopping and Performance Max campaigns, and implement multi-channel strategies across search, social, display, and marketplaces, including Facebook Marketplace. Ultimately, our ROAS-focused approach, combined with ongoing A/B testing of ads and offers, keeps performance improving and revenue growing with every campaign.
Find out moreWhen we create paid media strategies for businesses, there’s no guesswork involved — only data-driven insight. We analyse your current campaigns, audit all channels, and identify what’s performing, underperforming, or missing. Whether you’re new to paid media or refining existing campaigns, we tailor strategies to your objectives.
Our team optimises bidding, creatives, and targeting, and implements improvements across search, social, and display. By leveraging these insights, we can uncover new opportunities, increase conversions, and help you get the most out of paid media.
Find out moreAt Candidsky, we bring years of expertise working with UK clients across diverse sectors — B2B, B2C, eCommerce, service-based, local-business and national brands. As your paid media partner, you’ll collaborate with skilled PPC specialists, social advertising experts, ecommerce strategists, and analytics professionals who understand your market, competition, and exactly what it takes to make your brand stand out.
Every paid media campaign is rooted in data — from audience insights and behavioural trends to ad performance and cost metrics. You’ll see exactly how your budget is being used and what results it’s achieving. No guesswork, just clear outcomes and better ROI.
Work with usPaid media refers to advertising you pay for, like search ads, social media ads, or display campaigns. Owned media includes assets you control, such as your website, blog, or email list. Meanwhile, earned media is publicity gained organically, like press coverage, shares, or reviews. For maximum impact, a successful campaign integrates all three.
Choosing the right paid media channel depends on your business, audience, and services or products. B2C brands often benefit from Google Ads, retargeting, and paid social on Meta platforms like Instagram and Facebook, which allow visually engaging content and product-focused campaigns.
B2B businesses typically see the most impact from PPC, retargeting, and LinkedIn ads, helping ensure your services reach decision-makers at the moment they’re actively searching or considering solutions.
Budgeting depends on your business size, goals, industry, and competition. Rather than a fixed amount, we recommend starting with a figure that allows meaningful testing across your chosen channels. As campaigns generate data, budgets can be adjusted to maximise ROI, scale successful ads, and refine targeting without overspending. It’s also important to factor in management fees if you decide to partner with an agency.
Absolutely! Paid media is only one cog in the entire marketing system, and ignoring SEO means losing out on free, high-quality traffic over time. Combining both allows businesses to drive instant results with paid media, while organic efforts strengthen your brand’s visibility and cost-effectiveness.
We leverage AI-driven tools across platforms like Google Ads and Meta to refine campaigns in real time, identify high-value audiences, test creatives, and maximise conversions — all while maintaining a human-led strategy to ensure your campaigns are aligned with your goals.