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Why organic social media isn’t dead
Algorithm changes mean only around 10% of your followers will see that post you carefully planned – unless you paid to boost your reach. But that doesn’t mean organic social…
We boost your sales and increase brand awareness with our social media marketing services. Our team will design a custom social media marketing plan that matches the unique needs of your business.
We’ve helped a wealth of clients target new audiences, generate leads and sales and grow their business through targeted social media marketing. Whether you want to get started with Facebook advertising or you’re here to learn how paid social media works, our team will be more than happy to help.
Work with usPaid social media is one of the many marketing tools that businesses have at their disposal. But why should you choose this over other digital marketing methods? There are a whole host of reasons why businesses opt for social media ads, but some of the most common benefits include:
With paid social media marketing you gain access to social media platforms’ incredible archives of data. You can use this data to get a better understanding of what your audience wants, where they are and how they spend their time. This is incredibly valuable information for any type of business.
With the help of our paid social media services, we’ll help you find the most lucrative audiences to target so that you see maximum gains on your ads.
Depending on your business goals, advertising on more than one social media platform can help you to maximise your ROIs. You can either advertise on two or more social media platforms simultaneously, or you could run a campaign across several networks. There are pros and cons to both of these approaches:
Running multi-platform ads…
Running multi-platform ad campaigns…
If you’re unsure of the right option for your business, we’re here to help. When you choose our paid social media services, you’ll always get a bespoke solution tailored to the needs of your organisation.
We’ll look at the data to find out whether a single platform or multi-platform approach is right for you. Once decided, we’ll set up conversion tracking, create ad graphics, segment your audiences, optimise bids, allocate budgets and more. We’ll also review your ad set up on a regular basis to ensure you’re getting the most value for money.
Work with usFacebook is a great place to advertise for many businesses. It’s the biggest social media platform around and almost 2 billion people use worldwide Facebook every single day. This means that if your target audience is active on social media, they’re likely to spend time on this site.
One of the main advantages of Facebook’s ad platform is its targeting. You can select audiences based on their age, gender, location, interests, activities, online behaviour and shopping patterns.
You can use text and images on Facebook ads and these can be broadcast across Facebook and Instagram, depending on where your audience spends most of their time.
Facebook ads can be set up to achieve a number of different goals. The three main categories include:
Depending on your business goals, our paid social media experts will choose one of these options for your campaign.
Facebook ad placements
Facebook ads can be displayed on a number of different places, depending on the objective you’ve selected. Some of these include:
We’ll work closely with you to design eye-catching ad visuals that will work well across all platforms. These must comply with Facebook’s ad guidelines.
When we design and launch your ads, your dedicated paid social media account manager will monitor performance and ensure you get the most out of each campaign.
Work with usIf you’re in the B2B space, it’s likely that you’ve considered LinkedIn to advertise your products or services. As the largest professional network with over 700 million members, it’s a very valuable place to advertise.
On LinkedIn, you can segment your audiences based on factors such as:
If you want to target the key decision-makers within an organisation or industry, LinkedIn could be the right platform for you.
You can run objective-based campaigns on LinkedIn too and these are the same as Facebook’s ad objectives.
Just like Facebook ads, you can choose where your ads appear. LinkedIn users can visit LinkedIn newsfeeds, homepages and company pages. You can also place ads in LinkedIn’s messaging feature (Sponsored InMail) to encourage immediate action.
LinkedIn ads come in the same formats as Facebook and Instagram:
This will depend on your ads campaign objectives. You can get charged a set amount per number of impressions, landing page clicks, video views or engagement clicks.
With our paid social media services, you can rest assured that your LinkedIn ads will always be set up to minimise costs and maximise return on investment.
Work with usThe key to a successful social media ad campaign is creating ads that grab attention and get users to take action. Below are a few ways you can ensure your ads stand out from the crowd:
Social media marketing gives you the opportunity to show off your goods and services through photos and videos.
Quality is key for this, so make sure you use the best imagery possible to ensure users notice them and are compelled enough to click on them.
In recent years, there has been a huge increase in the number of businesses using paid social media services to advertise on social networks. As a result, ads can often get lost or overlooked among other posts in newsfeeds.
To ensure your ads stand out, try to keep them in line with the look and feel of your brand’s other social media posts. If you use bright colours and graphics, do the same with your paid social media services ad campaigns.
A call-to-action is important for any form of advertising, but it’s especially useful when advertising on social networks. Compelling call-to-actions are essential for encouraging conversions and sales.
Work with usWhether you’re looking to grow your customer base or just trying to raise awareness of your products and services, we’ll create effective ad campaigns that will help you achieve your goals. Our expert team of social media managers will create highly engaging ad campaigns that are designed to reach your target audience and generate sales, leads or interest in your products and services.
We have a wealth of experience working with platforms such as Facebook, YouTube and LinkedIn ads, giving you peace of mind that we can provide a suitable solution no matter where your audience is.
If you want to run a paid social media campaign yourself, you’ll need to outline your campaign objectives; choose the right social media platform; define your audience; choose your ad format; create ad visuals; set budgets and monitor the campaign results over time. On the other hand, you can let us do all the hard work and run your paid social media campaign for you!
Organic social media refers to any content posted online that is not paid for, this can include Facebook, LinkedIn and Instagram posts. Paid social media, on the other hand, refers to the content promoted through advertising, also known as sponsored content.
The price of a paid social media campaign can vary depending on the type of ad, audience targeting, location and nature of your business.
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