Our SEO strategy services are here to help you secure first-page rankings, increase your organic traffic and maximise your ROI.
But what works for one business may not work for another, which is why an SEO marketing strategy tailored to your unique needs and goals is so important. Our expert SEO specialists take the time to analyse your website and competitors in depth, using real-life data to create an SEO strategy blueprint that delivers real results.
Gain the ultimate advantage over your competitors and start your journey to long-term growth with Candidsky’s SEO strategy services.
Work with usThink of SEO as your digital roadmap. Without a clear strategy, you’re driving blind. Regardless of how competitive the industry is, we’ll show you how to navigate the search engine landscape to reach, engage and convert your audience. If you have a website, investing in SEO unlocks a range of benefits for your business.
Targeting a wider range of relevant keywords, building authority and improving site UX are all tactics that are used as part of SEO marketing strategies. These will help to improve rankings and increase online visibility over time.
Ranking higher for product or service-related keywords attracts more qualified visitors searching for what you offer to your site. This targeted traffic increases both click-through rates and conversions, leading to more potential customers and sales.
Consistent, high-quality SEO helps establish your business as an authority in your field. When your website appears at the top of the search engine results pages, more people will see your brand and engage with your business.
Our SEO marketing strategy is built on three key components: high-quality content, technical SEO, and on/off-page optimisation. We use real website analytics, competitor data and industry insights to guide every step, ensuring long-term growth, higher rankings, and a serious edge over your competition. It’s not just SEO; it’s smart, data-driven SEO.
Data analysis involves using tools like GA4, Search Console, Ahrefs, and Screaming Frog to identify issues, content gaps, and growth opportunities. These insights help guide existing strategies, shift focus to new targets, or double down on what’s already working to improve search performance.
Technical SEO involves assessing factors such as site speed, structured data, sitemaps, URL structure and more. This is a crucial component of any SEO strategy, as it will ensure your website is being properly crawled and Google bots can index all of the important pages on your site.
On-page optimisation focuses on improving your website’s content, keywords, meta tags, internal linking, and site structure to boost relevance and user experience. These updates help search engines better understand your pages and improve visibility in search results for targeted queries.
Off-page optimisation builds your site’s authority and trust through external signals like backlinks, brand mentions, and digital PR. By earning high-quality links from reputable sources, your website gains credibility, helping it rank higher and attract more organic traffic from search engines.
Regular SEO content creation helps you target relevant keywords and establish your business as an authority on a particular topic or sector. Creating content silos related to your business’ services will help to adhere to E-A-T, which is outlined in Google’s Search Quality Rater Guidelines.
Work with usOur SEO strategy services are built to do one thing—get you noticed. We tailor every strategy based on your goals, your audience, and what the data’s telling us. Let’s walk you through the process, step by step…
We identify a hero keyword and supporting keywords for all your key, main landing pages. This also helps us create a list of Informative queries your website receives for long-form content.
We find the gaps and opportunities by mapping out how you, your overall business competitors, and your organic competitors are performing for keywords we want to target.
We analyse each URL’s organic performance using GA4, Search Console, and keyword tools, tracking clicks, rankings, and visibility to uncover underperforming content to refine messaging and improve your site’s relevance.
We examine backend elements like load speed, mobile usability, site architecture, and crawl errors, resolving technical blockers that hinder search visibility and ensuring a solid foundation for organic growth.
Using our SEO Strategy Blueprint, we build a quarterly strategy around your key focus areas to drive targeted users for long-term success, avoiding wasted budget on goals that aren’t viable or impactful.
We review and refine existing content first (never adding more for the sake of it), optimising commercial pages using smart keyword research and your site’s existing expertise.
Once key landing pages are optimised, we create a blog strategy using keyword insights to answer user questions, build authority, and internally link content to strengthen and support priority pages.
From the start, you’ll get live keyword tracking, weekly updates, monthly progress reports, and quarterly keyword reviews. We continuously monitor rankings, traffic, and technical health to keep your SEO strategy on track.
Work with usAt CandidSky, we go above and beyond in everything that we do. When it comes to crafting the perfect SEO strategy, we’re the experts. We take the time to get to know our clients and understand their needs so we can deliver bespoke, effective strategies that really work.
SEO is a continual process, so you can’t neglect your strategy and expect to see consistent positive results. This is why we review your SEO progress on a monthly and quarterly basis to see whether improvements could be made and spot any potential issues before they become major problems.
Our years of expertise mean we’re best placed to handle any SEO task, and we’ve helped an array of businesses achieve and exceed their digital marketing goals. Whether you’re an e-commerce business or a B2B company, we can help you take your SEO to the next level.
An SEO strategy is a marketing plan that outlines how to improve your website’s visibility on search engines like Google. It includes keyword research, content optimisation, technical improvements, and backlink building. You need a solid SEO strategy to attract more organic traffic, boost your search rankings, and drive more qualified leads to your business.
Implementing an SEO strategy takes time, it’s a long–term investment that, if done correctly, can continually drive qualified visitors to your website. There’s a running joke in the SEO industry that “it depends” is used way too often when answering SEO questions. In this case, it’s the best answer to give.
It really does depend on the following things:
As a rule of thumb, for a brand new website, it can take between 6-12 months to rank competitively for targeted terms. However, the time it takes to rank competitively for terms will be influenced by all of the factors mentioned above.
At CandidSky, we ensure that every SEO strategy is unique as it’s driven by data. We take time to understand the key areas of improvement that need to be made to a campaign, by using tools such as Google Analytics, Google Search Console, Screaming Frog and AHrefs.
Once we understand the data we are being presented with, we use our 14 years of experience working on SEO campaigns to develop a strategy that prioritises tasks that actually work.
Each SEO strategy will be different as it is driven by data and insights. However, the main pillars of any SEO campaign are technical, authority and relevance. All three of these SEO aspects must be considered in order for it to be a success.
We track key performance metrics like organic traffic, keyword rankings, bounce rate, session duration, and conversions. Regular reports help you stay informed on progress, and we continuously monitor your website’s technical health to ensure optimal performance.
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